by Jeff Haden

Ask just about any motivational speaker or career expert. Or ask Steve Jobs: As the Apple co-founder once said, “You’ve got to find what you love. The only way to do great work is to love what you do. If you haven’t found it yet, keep looking.”

Most people believe passion comes first.

But not Mark Cuban. When Adam Grant asked him if there was a “worst piece of career advice you’ve gotten,” Cuban said:

Follow your passion? No.

Follow your effort. No one quits anything they’re good at.

 Visit inc.com»